BCCI Announces Apollo Tyres As New Lead Sponsor Of Team India | Cricket News

The BCCI has finally found a lead sponsor of Team India after parting ways with Dream 11 last. The Indian cricket board on Monday confirmed striking a new deal with Apollo Tyres, which will mark the latter’s first-ever foray into Indian cricket

The new partnership was secured after a rigorous bidding process. The agreement, spanning two and a half years, will conclude in March 2028. Under the terms of the deal, the Apollo Tyres logo will be featured on the jerseys of the Indian men’s and women’s national teams across all formats.

Devajit Saikia, Honorary Secretary, BCCI, said, “The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. We are excited about this being Apollo’s first major sponsorship in Indian cricket, which speaks volumes about the sport’s unparalleled reach and influence. This is more than a commercial agreement; it’s a partnership between two institutions that have earned the trust and respect of millions.”

Rajeev Shukla, Vice-President, BCCI, said: “We are delighted to welcome Apollo Tyres as our new lead Sponsor. This is a momentous occasion, bringing together two of India’s most powerful and enduring legacies: the unwavering spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India. We are confident that this partnership will be a driving force for mutual growth and success.”

Apollo Tyres views the sponsorship as a powerful opportunity to engage with a diverse and passionate audience. With a strong focus on performance and safety, the company finds a natural alignment between its brand values and the qualities of a world-class cricket team.

Neeraj Kanwar, Vice-Chairman and Managing Director, Apollo Tyres Ltd, said, “Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the National Team Lead Sponsor of Team India. This partnership is about national pride, strengthening consumer trust, and showcasing Apollo as a true leader in our category, while supporting Indian sport at the highest level and creating unforgettable moments for fans worldwide.”