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ICC partners with Google to boost fan engagement in women’s cricket ahead of ICC Women’s Cricket World Cup 2025 and ICC Women’s T20 World Cup 2026, leveraging Google technology.
ICC Chairman Jay Shah and Shekar Khosla, VP Marketing at Google India
The International Cricket Council (ICC) announced a partnership with Google on Friday, aimed at boosting fan engagement in women’s cricket. This collaboration allows the ICC to leverage Google’s advanced technology and dedication to supporting women’s sports, thereby enhancing fan involvement and accessibility.
The partnership arrives at a critical time for women’s cricket, with two major global events scheduled within the next 10 months: the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka, and the ICC Women’s T20 World Cup 2026 in England and Wales. This alliance aims to further the growth and visibility of women’s cricket, following Unilever’s announcement as the ICC’s first global women’s partner earlier this year.
What Did ICC Chief Say About Partnership With Google?
“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” ICC Chairman Jay Shah said.
“By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere.
“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong.
“Together with Google, we aim to make women’s cricket a truly global force, resonating with fans in both established and emerging markets.”
Shekar Khosla, VP Marketing at Google India, added: “Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology.”
“This alliance is not just about a single tournament; it’s about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about.”
Women’s cricket is growing faster than ever, and this collaboration will not only accelerate its global reach but also inspire future generations to see cricket as a game where they belong. Together with Google, the ICC aspires to make women’s cricket a truly global force, resonating with fans in both established and emerging markets.
Google products such as Android, Google Gemini, Google Pay, and Google Pixel will be instrumental in making the fan experience in women’s cricket more dynamic, accessible, and meaningful. This integrated ecosystem is designed to bring fans closer to key moments, players, and stories, enhancing every stage of the fan journey from discovering match highlights to celebrating victories.
(With inputs from ANI)
Ritayan Basu, Senior Sub-Editor, Sports at News18.com. Has been covering domestic and and international football for nearly a decade. Has played and covered badminton. Ocassionally writes cricket content, havin…Read More
Ritayan Basu, Senior Sub-Editor, Sports at News18.com. Has been covering domestic and and international football for nearly a decade. Has played and covered badminton. Ocassionally writes cricket content, havin… Read More
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